Honeywell CPG Turns City Block Into Outdoor "Brand Store" For Woodward Dream Cruise

August 15, 2007

FRAM, Prestone, Autolite and Bendix Brands Team up to Show Their Love for Hot Rods During Single Largest One Day Auto Event in the World

Danbury , Conn. , August 15, 2007 — Woodward Avenue will be a car lover's heaven on August 18th, as more than one million people and 40,000 muscle cars, street rods, custom, collector and special interest vehicles crowd the street for the 13th Annual Woodward Dream Cruise. To satisfy the needs of attending do-it-yourselfers, enthusiasts and customers from around the country, the Honeywell Consumer Product Group brands have rented a city block and will have two tents set up — one hospitality tent for their customers and employees and one for consumers to peruse through. Employees will be on hand to answer questions and give away everything from hats and t-shirts to samples of car care products.

"We have so many employees on staff that are die-hard automotive enthusiasts. This is just a great venue for us to participate in and show our support of the aftermarket and the do-it-yourselfer," said Jay Buckley, technical training manager for Honeywell CPG and Bendix Brakes Answerman. "In fact, about 70 of our own employees and customers will have their hot rods on display in the front of our lot."

In addition, World Series of Off-Road Racing driver Dave Waldvogel will be autographing posters that showcase his Super Chevy, which will also be on display. Waldvogel, who has been sponsored by Bendix Brakes North America for the last three years, is in second place in the Off-Road Racing ranks. To help him compete successfully, he uses many of his sponsor's products such as Bendix® Fleet MetLok® brake pads, Bendix® Street HP Rotors and Calipers, Bendix® Brake Fluid and Bendix® CeramLub® brake lubricant. He also uses several other Honeywell products like Autolite? Racing spark plugs, FRAM® fuel, oil and air filters and Prestone? Super Radiator Anti-Rust and Prestone? Extended Life Antifreeze/Coolant.

The Honeywell CPG booth will be located at 50501 South Woodward Avenue in Pontiac, Mich. Customers that would like to attend should contact their local Honeywell CPG sale representative to secure an invitation, which will be needed to get into the hospitality suite.

Honeywell Consumer Products Group manufactures and markets a host of leading aftermarket products to help today's vehicles run better. Their portfolio, which will be on display, includes:

• America's No. 1 oil filter brand, FRAM®. The brand provides an assortment of high quality products with advanced technology for both passenger and heavy duty vehicles.
• The leading brand of antifreeze/coolant in North America, Prestone, whose signature product Prestone® Extended Life antifreeze/coolant, offers five years or 150,000 miles of protection when added to any extended life coolant. It is compatible with any make or model car or light duty truck on the road today and can be added to any color antifreeze/coolant.
• Premium products from Autolite® such as the iridium enhanced .6mm finewire designed Autolite XP Xtreme Performance® spark plug.
• A complete line of brake pads and hard parts from the Bendix brand, such as the Bendix® CQ® ceramic brake pads, a result of extensive OE experience and the brand's ability to stay ahead of the aftermarket technology curve.

For more information on the full line of Honeywell CPG aftermarket products, call 800.890.2075 or log on to www.honeywell.com.