February 12, 2008
All-New Promotions and Literature Kit Support Traditional Aftermarket
Danbury, Conn., February 12, 2008 — The FRAM brand, with its rich history in the automotive aftermarket, plans to re-energize its position in the traditional warehouse distributor channel by providing increased marketing support and several exciting promotions that will help drive sales for its customers in 2008.
“We understand that in order to provide the WD channel with the support it needs, a FRAM promotional calendar can create excitement around the brand and help customers drive incremental business in 2008,” said Rick Widden, Vice President for the FRAM brand.
The brand developed a calendar that WDs, jobbers and technicians can display on their wall so that they are reminded of the great programs offered by FRAM marketing all year long. The calendar will also reference the brand’s advertising schedule, NHRA race schedule, online tools and more.
“Customers will be able to set up unique accounts and participate in the months that are appealing to them or they can promote FRAM products the entire year to receive all the premiums,” said Widden.
WDs that participate in FRAM’s promotions will be eligible to receive a number of great rewards each quarter, including iPODs®, Bose® sounddock systems, home entertainment systems, branded apparel, a Weber® charcoal grill, a Callaway® Golf Fusion Driver and much more.
“Our product line offering and these new marketing programs will align themselves well with our WD’s strong focus on the DIFM market segment.”
In addition to the calendar, the brand also recently developed a complete literature kit for WD customers. It features sell sheets with descriptions, photographs and coverage information for its heavy duty and light-duty product offerings.
Both projects are part of the FRAM team’s efforts to re-vamp its Warehouse Distributor trade posture to ensure they are best serving today’s evolving automotive aftermarket customers. Coming plans include product coverage expansions and increased visibility in key trade publications with an elevated advertising and PR schedule for 2008, as well as the continued development of a comprehensive training program.
“We have a lot going for us with the ‘real estate’ of the FRAM brand and it is our intent to once again support the traditional aftermarket with appropriate products and programs that best facilitate the needs of today’s warehouse distributor,” said Widden.
For more information on the full line of FRAM products and programs being offered in the traditional warehouse distributor and commercial vehicle/heavy duty markets, call 419.661.6876. Other information concerning FRAM products can be found at www.fram.com, www.honeywellauto.com and/or our FRAM Commercial Vehicle/Heavy Duty website at www.framheavyduty.com.