BUSINESS ADVANTAGE

Business Tool Kit: The right tools, training & support

The FRAM® ADVANTAGE Business Tool Kit can help you reach our large customer base and maximize your oil/filter-change productivity and efficiency. 

Here's what you get in the tool kit:

Training:
You can download training modules that cover important issues you deal with regularly.  In addition, there are technical bulletins and new-product training sheets that will help your service writers and technicians do their jobs better and faster.

Tech Hotline:
Call us with tech challenges for almost any model of vehicle.  We have your back when service technicians run into issues, and we can offer helpful hints and solutions in minutes to almost any filter challenge.

Team Membership:
We are committed to building a team at every level in the distribution process with sales incentives, NHRA race perks, merchandising, and rebates to help you build your business.

Inventory Management:
The FRAM team can help you build the perfect mix of inventory for you and your installers, saving both time and valuable inventory space. We will also share with you our exclusive consumer insights based on POLK Research, which describe trends for your target area.

Electronic Installer Rebate Reporting:
The FRAM team has now removed the hassles involved in the rebate reporting process. The new streamlined process allows you a fast, paperless process for electronically reporting your eligible installer sales, thus eliminating errors and getting you your rebate fast.

All this adds up to the Power of Orange™ working for you!

  • Exposure to the FRAM® brand's millions of loyal consumers.
  • Added trust in your service-provider locations when consumers see the FRAM brand.
  • The FRAM.com approved service-provider listing to drive incremental consumer referrals.
  • Easy-to-execute FRAM ADVANTAGE incentive programs tailored to drive increased sales at every level.
  • Online training and tech-support hotline to drive increased productivity in service bays.
  • Merchandising kit for your installers that reassures customers and transfers the FRAM trust to their business.
  • FRAM-sponsored NHRA events.
  • Custom-inventory management.
  • Up-sell consumers into premium products with a higher profit margin (all filters are price competitive).
  • Technical bulletins and quarterly promotions available to all levels of the distributor chain.

This is a breakthrough, multilevel incentive program for the DIFM channel.
Don't miss out on the opportunity to partner with FRAM and drive your incremental sales and profits!