BRAND ADVANTAGE

The Power of Orange: Driving business to the Do-it-for-Me market

Welcome to the FRAM® ADVANTAGE Professional Installer Program. FRAM ADVANTAGE is a powerful concept in the Do-it-for-Me (DIFM) channel because we are teaming up with distributors and installers like you all across the country to drive growth, efficiency and profits. We want you on the FRAM Advantage team!

Here are just some of the big benefits you'll get:

  • Access to an automotive POWER BRAND with thousands of loyal consumers, all looking for locations to get an authentic FRAM filter installed.
  • A history of TECHNOLOGY AND INNOVATION that will help you up-sell consumers to the premium products that bring higher profits.
  • A BUSINESS TOOLKIT that can help our large customer base reach you and maximize your automotive filter-change productivity.

FRAM BRAND + TECHNOLOGY & INNOVATION + BUSINESS TOOLKIT = FRAM®ADVANTAGE

With national television advertising and promotions that make more than 700 million impressions a year, FRAM is the most preferred oil filter in the country.  In fact, consumers are six times more likely to prefer a FRAM over the next closest competitor.  The FRAM ADVANTAGE program is designed specifically to leverage that fierce brand loyalty and lead our consumers to the DIFM channel.

Ask consumers about FRAM, and they will tell you about an authentic brand that generations have sworn by for over 75 years.  These are care maintainers who really care about their vehicles and what goes on them.  Consumers know that every one of the famous orange filters carries with it a bond of trust, reliability, heritage, and premium performance, and these are qualities consumers will recognize in you when you install a trusted FRAM filter on their vehicle.

That's the Power of Orange™ – driving our customers to you.  That's the power of FRAM.